Elizabeth Cogswell Ba
skin is the CEO and Creative Director of Tribe, Inc., a branding company working with national and global clients like UPS, Chick-fil-A and Coca-Cola Enterprises.

She also developed the Starter Cards deck titled Start Your Own Company, which takes the gigantic task of launching a business and breaks it down into 52 manageable steps, one step per card. (You can read a recent news story on the cards here.)

She is the author of “Hell Yes! Two Little Words for a Simpler, Happier, Life,” and of a book on women entrepreneurs titled “How to Run Your Business Like a Girl: Successful Strategies from Entrepreneurial Women Who Made It Happen.”

Elizabeth lives in Atlanta with her husband Steve, also an entrepreneur, their son Sam, and border collie Lucy, who is the only one in the family without her own website.


One response to “About

  1. Elizabeth,

    Found your blog via the FC article. Super motivating!! I plan to order the cards to help me get a non-profit off the ground.

    Glad to read about someone realizing their potential, on their own terms.

    Best Regards,

    James Patrick Miller


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