Bloggers Are Forgiven Errors That Advertising Is Not

Range RoverBlogging is a forgiving medium. I couldn’t care less if a blogger stumbles over his or her grammar, as long as I’m interested in what they’re saying. In some cases, I’d say it’s actually a good thing for blog posts to be slightly imperfect. Kind of like the old women who sew a mistake into their quilt tops because “only God can create something perfect.”  It reminds us that bloggers are human beings. It helps our impression of their authenticity.

In advertising, not so. Any sort of mistake in a published ad is a major fail. When a brand is talking, rather than a person, there’s really no room for error. It’s like the difference in someone stumbling over their words in conversation and misspelling the name when you’re chiseling a headstone.

Get a load of the headline on this Land Rover ad, which ran on the inside back cover of New Yorker magazine this week. (Full disclosure: I drive a Range Rover myself.) It bugs me when people mix up “its” and “it’s” but it really bugs me when a brand that’s already a little too pompous for its own good makes that mistake. A British brand, at that. If those folks can’t get the Queen’s English right, I guess the pressure’s off for the rest of us.

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