2 responses to “Marketing makeover for an acupuncturist

  1. Thanks for the helpful marketing tips. I am an acupuncturist in Massachusetts. I think that one of the biggest barriers to getting new patients is that many Westerners still see acupuncture as “weird.” While word of mouth is helpful, no one acupuncturist on her/his own has much ability to change this perception. The best strategy, for the profession as a whole, is to introduce as many people to acupuncture as possible. To that end, I believe that if acupuncturists within a geographic area band together they can increase public awareness to the benefit of everyone. I am beginning to work with other local acupuncturists to do joint marketing and community outreach and it has been a great experience so far. I would love to hear your thoughts on this approach.

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