Hell Yes to work-life balance, from Judy Martin

img2judy_martin_photoI’ve just discovered Judy Martin, who seems like a kindred spirit in the area of work-life balance. She’s also an Emmy award-winning journalist with 2o years of broadcast news under her belt. You may have seen or heard her on Marketplace Report, National Public Radio, CNBC Business Radio, The World Vision Report or News 12 TV Networks. She now writes and speaks about the merging of the working and living experience. HellYesBookCoverSmall

Judy posted a great review yesterday (follows below) of my “Hell Yes” book in her blog at Work Life Nation: 

Work Life Balance: If it’s not a hell yes, it’s a hell no

“Just say no.” The phrase is arguably one of the most sacred with regard to the eternal quest for work life balance. Now Elizabeth Cogswell Baskin, CEO and creative director of ad agency Tribe Inc., takes the phrase a tad deeper in her book, Hell Yes: Two Little Words for a Simpler, Happier Life

Hell Yes is a simple book. It’s shy of a hundred pages, but filled with richly written phrases that directly drive home the premise of the book:  cut to the chase of what truly matters in any given choice. If it’s not a hell yes, it’s a hell no. The book offers a haiku-like take on more conscious steps in the decision making process of daily life, at home and at work.

The wisdom is not necessarily anything you haven’t heard before, but it’s the delivery that catches ones eye and heart. You could pick this book up over and over again for some thought provoking contemplative exercises. I’d like to slip it onto the desk of a few news producers I know. 

Baskin asks this question throughout the book, “Is it a hell yes?” Her responses cover everything from ego, to time management, to food choices and project decisions. As she says, ” This one simple question serves as the sharpest razor, swiftly and completely cutting away anything in the gray area.”

In our changing times, every decision, especially with regard to career and work can have numerous implications down the road. We are constantly faced with change and challenges. Baskin has experience in that area. She is well versed in transition and reinvention as a branding specialist with a cache of national and global clients like UPS, Coca-Cola Enterprises, Chick-fil-A and Porsche. 

What I particularly like about the book is Baksin’s brevity.  In our sensory overloaded society,  it’s refreshing to be able to just pick up a book, hit any page – and get a shot of know-how, to make the day go a little easier. It should be required reading for anyone trying to merge ones work life journey in a more positive way.

Advertisements

3 responses to “Hell Yes to work-life balance, from Judy Martin

  1. Pingback: Valuable Internet Information » Hell Yes to work-life balance, from Judy Martin « Life-Sized Business

  2. Great post – Just subscriped to your RSS feed.. Thanks
    Very interesting post – Might be old new, but it was new to me. Thanks.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s