Want to know when you get mentioned online? Google offers an easy way to keep tabs on what’s said about your or your company with Google Alerts.
Google Alerts can notify you when your name appears on websites, in the news or in blogs. You can even be notified if you show up in a video online through Google’s video search.
The alerts are delivered via email. You can choose to be notified as it happens, once a day or once a week. My preference is once daily, because as it happens could get a little distracting, and once a week would be not quite as soon as I’d like to know.
You’ll probably get some alerts that aren’t relevant to you. (For instance, I get the occasional alert that an Elizabeth Baskin seven states away just died at the age of 92, or that some other Elizabeth Baskin just graduated from high school.) But you’ll also get alerts that you were mentioned in a colleague’s blog, or a competitor’s. If something damaging is posted online, you’ll at least know about it and be able to respond.
It’s easy to set this up. Just go to Google.com/alerts and enter the search terms you want. For instance, your name, any variations on your name, and your company name. Fill in your email address and hit the Create Alert button and you’re done.
You can also set up alerts for competitors. If you want to know what your biggest competitor is up to, or your largest client, just add another alert. If you later find yourself being alerted a little too often, you can easily delete a few on the Manage Your Alerts page.